Control over distribution channels and new logistics strategies

Businesses involving simultaneous work with several distribution channels often face the need for additional control over the processes occurring in the supply chains. Successful fulfilment of strategic plans for such companies may depend on their ability to monitor what is happening in real time, promptly identify commercial risks and incidents, respond to them efficiently and have a factual background on all key events.

Goods labelling and traceability make it possible to register all events occurring with respect to each product, each box or pallet, in all major logistics nodes. When the product reaches the consumer, the marking on the product can be scanned by a special mobile application enabling to verify its authenticity and safety. Consumers have extra motivation to check the product status thanks to various marketing mechanics, interesting multimedia content and certain rewards for their actions. Thus, if a labelled item appears in the sales outlets illegitimately, this fact becomes known very quickly to the brand owner, who independently decides how to respond to the incident.

We implement such schemes both with the use of government mobile applications and applying a special Shping mobile app available in any country of the world.

Also, based on the labelled goods scanning data, the brand owner receives valuable first-hand information about demand for the branded goods in the context of age and gender groups, language groups and geographical location. Analysis of these data allows evaluation of key indicators in terms of sales activity or discipline in distribution channels, as well as the assessment of the marketing campaigns’ effectiveness. Accumulating, these data form the basis for conclusions about the need to change the assortment matrices or the structure of logistics flows, warehouse and transport services, or about optimizing marketing messages and consumer communication channels.

We will be glad to respond to all your queries about details of our professional advice and fees.

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